The Range Rover Evoque will be brought into India as a
completely built unit, being shipped directly from Land Rover’s Hailwood
factory in the United Kingdom.
While Tata-JLR do have plans of assembling the Range Rover
Evoque in India through the completely knocked down(CKD) kit route and thus
price it very competitively, it will be some while before Tata-JLR actually
begin CKD operations for the Range Rover Evoque. Until then though, the radical
Evoque SUV will be imported into India in CBU form. Incidentally, the demand
for the Evoque SUV is extremely high worldwide and due to this, Land Rover is
struggling to meet the massive demand of more than 20,00 pre-orders for this
SUV, which has just began to be delivered to customers in the United Kingdom
from early September.
The demand for the Evoque in the Indian market is also expected
to be stiff even though the SUV will command a significant premium over the
likes of the locally assembled Audi Q5 and the recently launched BMW X3
Crossover. Prices in India are expected to begin at around INR 50 Lakhs for the
base diesel variant, going all the way up to INR 63 Lakhs for the top end
petrol engined Evoque. Now, that much money puts the Evoque price tag much higher
than the competition, but the tremendous road presence of the Evoque is said to
be its biggest USP apart from its off roading cred.
The Evoque could even reach India as it is being pegged as a “global car” and will
be exported to over 160 countries worldwide from its production base in
Halewood. Prices for the Evoque haven’t been revealed yet but the Evoque will make its public debut at
the Paris Motor Show.
Tag: RangeRover ,LandRover .
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